Thursday, 16 February 2012

all about chemistry

Everyone's favourite Hallmark holiday may have passed us by, but there is always room for more love at Helicon. Here is a short film by Brent Hoff documenting "the world's first love competition", held at the Stanford MRI Lab. The contestants are invited to 'love someone as hard as they can' for 5 minutes whilst being examined by an MRI machine. The winner is the one who 'loves' the most. The results are both surprising and poignant. Enjoy.


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